Audience Align, LLC Privacy Policy
This Privacy Policy (“Policy”) is provided by Audience Align, LLC (“Audience Align,” “we,” “our,” or “us”). It applies to our primary website located at audience-align.com, including all pages within that domain (the “Site”), and to personal information collected through communications, online research panels, surveys, and other research activities conducted under the Audience Align brand.
This Policy explains how we collect, use, store, protect, and share personal information, as well as the choices individuals may have regarding their information.
By using the Site or voluntarily participating in research conducted by Audience Align, you acknowledge the practices described in this Policy. Where required by applicable law, we will provide additional notice or obtain consent for a particular collection, use, disclosure, or transfer of personal information.
If you do not agree with this Policy, please do not use the Site or participate in our research activities.
Information We Collect
Participation in surveys and other research programs offered by Audience Align is voluntary. When you choose to participate, we may collect and use your information as described in this Policy and in any notice presented in connection with a particular research activity.
We may collect personal information:
- Directly from you when you register for a panel, complete a survey, participate in research, or communicate with us;
- From trusted partners or third-party research panels that provide information in accordance with applicable notice and consent requirements; and
- Automatically through cookies, pixels, server logs, or similar technologies when you use the Site or participate in online research.
Surveys or research programs conducted directly by Audience Align clients, partners, or other third parties may be governed by their own privacy policies. Information collected directly by those organizations may not be governed by this Policy. We encourage you to review any applicable third-party privacy notices.
Types of Personal Information
“Personal information” or “personal data” means information that identifies, relates to, describes, or could reasonably be linked to an individual, consumer, or household.
Depending on how you interact with us, we may collect:
- Name;
- Mailing address;
- Email address;
- Telephone number;
- Unique identifiers;
- IP address and device or browser information;
- Internet or network activity;
- General location information;
- Professional or employment-related information;
- Demographic information;
- Consumer preferences and product usage;
- Survey responses;
- Communications with us;
- Audio or visual recordings, where relevant to a research activity; and
- Inferences derived from other information.
Information that has been aggregated or de-identified so that it cannot reasonably be associated with an identifiable individual is not treated as personal information to the extent permitted by applicable law.
Research Participation Information
During research participation, we may collect self-reported demographic, professional, behavioral, or preference information, including:
- Age or age range;
- Gender;
- Education level;
- Occupation or job title;
- Industry or company information;
- Consumer preferences;
- Product ownership or usage;
- Opinions and survey responses; and
- Other information relevant to a particular research study.
We may also collect technical and administrative information associated with research participation, including completion status, time spent on a survey, device or browser information, and information used to detect fraud, duplicate participation, or other data-quality concerns.
We may use cookies, pixels, or similar technologies to operate our services, understand interests, maintain security and data quality, and determine which surveys, communications, or research opportunities may be relevant to you.
How We Use Information
We may use personal information to:
- Verify identity and panel eligibility;
- Provide and manage our services;
- Recruit individuals for appropriate research opportunities;
- Administer surveys and other research activities;
- Communicate regarding research participation;
- Administer rewards or incentives;
- Monitor research quality and prevent fraud or duplicate participation;
- Analyze research data and improve survey experiences;
- Respond to inquiries and requests;
- Maintain and improve our Site, services, and business operations;
- Develop new products and services;
- Protect the security, rights, and property of Audience Align, participants, clients, and others;
- Comply with legal and regulatory obligations; and
- Carry out other purposes disclosed when information is collected.
If you provide contact details, we may also use them to respond to inquiries, provide requested information, notify you about research opportunities, communicate service or policy updates, and send communications to which you have subscribed. You may opt out of optional marketing communications at any time.
Research Data and Confidentiality
Audience Align uses participant information to administer research activities, communicate with participants, fulfill incentives, maintain data quality, and prevent fraud or duplicate participation.
Contact and account information, such as names, email addresses, mailing addresses, and telephone numbers, is managed separately from research-response data. Access to this information is limited to authorized persons who require it for legitimate business, administrative, security, or legal purposes.
Research clients ordinarily receive aggregated or de-identified research results rather than participants’ contact or account information. Before delivering information as de-identified data, Audience Align excludes direct identifiers such as names, email addresses, mailing addresses, telephone numbers, and IP addresses.
We may assign internal identifiers to support survey administration, incentive fulfillment, quality control, and fraud prevention. An internal identifier provided with research data does not directly disclose a participant’s identity. We do not provide research clients with the information needed to connect such an identifier to a participant’s identity unless the participant has received any required notice and consented to that disclosure.
When We Share Information
Audience Align does not disclose directly identifying information, such as a participant’s name, email address, mailing address, or telephone number, to a research client without the participant’s permission, except where disclosure is required or permitted by law.
We may provide clients with de-identified or aggregated information for research and analysis. This may include demographic information and survey responses that do not contain direct identifiers or information that would reasonably permit the recipient to identify an individual participant. IP addresses are not included in research datasets represented to clients as de-identified.
We may also share information:
- When you have been informed of and consented to the disclosure;
- With trusted service providers that help us operate our business and deliver services, subject to appropriate confidentiality and data-protection obligations;
- To administer rewards or incentives;
- To prevent fraud, address security threats, and maintain research quality;
- When required by law, legal process, or a lawful government or regulatory request;
- To protect the safety, rights, or property of individuals, Audience Align, our clients, or our partners; and
- In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, subject to applicable legal requirements and appropriate protection of the transferred information.
Service providers may process personal information only for the purposes for which they were engaged and subject to their contractual obligations.
International Processing and Transfers
Audience Align is based in the United States. If you access our services or participate in research from outside the United States, your information may be transferred to, stored in, processed in, or accessed from the United States or other countries where Audience Align or its service providers operate.
We may process information internationally to operate our services, administer research activities, communicate with participants, provide support, fulfill incentives, maintain security and data quality, prevent fraud, and deliver research results to clients.
Privacy and data-protection laws may differ between countries. Audience Align uses reasonable administrative, technical, contractual, and organizational safeguards designed to protect personal information during its transfer and processing.
Where required by applicable law, we will provide additional information concerning an international transfer and obtain any required consent.
Data Retention
Audience Align retains personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, administer our research services, meet contractual obligations, resolve disputes, prevent fraud, enforce agreements, and comply with legal and regulatory requirements.
Retention periods may vary depending on the nature of the information, the purpose for which it was collected, applicable client requirements, and applicable law. When information is no longer reasonably required, we may delete it, securely dispose of it, aggregate it, or de-identify it.
Security
Audience Align uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against accidental or unlawful loss, misuse, alteration, unauthorized access, disclosure, or destruction.
These safeguards may include encryption, authentication controls, access restrictions, confidentiality obligations, and procedures intended to protect sensitive information during storage and transmission.
No method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, Audience Align cannot guarantee the absolute security of personal information.
If a data-security incident occurs, we may notify affected individuals electronically by posting a notice on the Site or by sending an email to an address previously provided to us. Where required by applicable law, we will provide any additional legally required notice.
Your Choices and Rights
Depending on your location and applicable law, you may have the right to request:
- Access to personal information maintained about you;
- Correction of inaccurate personal information;
- Deletion of personal information;
- Information concerning the collection, use, or disclosure of personal information;
- Withdrawal of consent where processing is based on consent;
- Restriction of or objection to certain processing;
- A portable copy of certain information; or
- Opt-out from certain communications.
You may choose not to participate in a survey or research opportunity and may discontinue participation at any time. Declining or ending participation may mean that you are not eligible for an associated reward or incentive.
These rights may be subject to exceptions or limitations under applicable law. We may need to verify your identity before completing a request.
To submit a privacy request, contact us using the information below.
Children’s Privacy
Audience Align does not knowingly collect personal information from children through the Site or research activities without appropriate authorization and any notice or consent required by applicable law.
If you believe a child has provided personal information to Audience Align without the required authorization, please contact us so that we can review the matter and take appropriate action.
Policy Updates
Audience Align may update this Privacy Policy periodically to reflect changes to our practices, services, or legal obligations.
When we update this Policy, we will post the revised version on this page and update the “Last Updated” date. When appropriate or required by law, we may provide additional notice by email, through the Site, or through a research-participation notice.
We encourage you to review this Policy periodically to remain informed about how we handle personal information.
Contact Information
If you have questions, wish to exercise a privacy right, or require additional information about this Privacy Policy, please contact:
Mike Wagner
Owner & CEO
Audience Align, LLC
Email: mike@audience-align.com